How Does Augmented Reality Work?

The advancement in technologies is not an alien concept for any of us. Top technologies like – Artificial Intelligence, Machine Learning, Blockchain, Augmented Reality, and Virtual Reality are some of the tremendous technologies that have revolutionized everyone’s life today. In this post, we will be talking about Augmented Reality a.k.a the real or physical world combined with computer-generated virtual elements. Technology has been in the limelight for several years now and has helped in enhancing the way we interact with others, thereby making it more engaging, fun, and vibrant.

What Is Augmented Reality?

Well, AR technology is a supremely powerful technology that helps in adding details to the physical world. AR helps in adding layers of information to real-world objects with the defined uses of digital graphics. It makes the existing physical objects more informative and interactive, thus enhancing the user experience. Snapchat is a popular example of integrated usage of Augmented Reality. The technology has helped the app steal the limelight over the years, and users go ga-ga over the changing filters.

Basically, it is an enhanced version of the reality that is created using the technology to overlap the digital information directly into the live camera feed. Super interesting!

How Does AR Work?

Want to know how exactly AR works? Well, AR features three main components namely – Hardware, Software, and Remote Servers. Let’s discuss them all in detail.

Hardware

It refers to the equipment using which the virtual images are projected. The core components of AR-based tools include – sensors, processors, display, and input devices. The display is considered to be the main component and it could be a handheld device, smartphone, head-mounted display, or smart glasses. It can also be webcams or cameras. To make the AR technology work, there must be processors and sensors that can offer high demands of support to AR.

Key components of hardware:

  • Graphic Processing Unit (GPU): It helps in handling the visuals of a phone’s display. To create and superimpose the digital content seamlessly, AR requires a high-performance GPU.
  • Processor: You can also call it the brain of the device. It helps in determining the phone’s speed. It can also examine if the system is able to manage the heavy requirements of AR.
  • Sensors: This integral component helps in giving your device the ability to make some sense of the environment. It includes different types of sensors like – Gyroscope (that detects the position and angle of the phone), Depth sensor (that measures distance and depth), Accelerometer (that detects the changes in the movement, velocity, and rotation), and Light Sensor (that measures the brightness and intensity).

All these hardware specifications are crucial for the good functionality of the AR on the devices.

Software

Another component used in AR is software. There are several pieces of software like – D’Fusion are usually integrated into AR applications. The 3D software helps in overlapping the digital projection over the real-life or physical object. The software includes three fundamentals of technologies that help them in creating immersive augmented reality experiences.

  • Motion Tracking: It helps the phone to determine the position that is relative to the environment. Using this the virtual objects can easily be planted on the right spots on the images.
  • Environment Understanding: It helps in allowing the phone to detect the prominent features of the flat surfaces and points that help in mapping out the surroundings. Using this, the system can easily place virtual objects on the surfaces without any hassle.
  • Light Estimation: This feature gives the device the ability to evolve as per the change in lighting conditions of the environment. Different virtual objects can be placed in the same lighting conditions so as to enhance the realism in the images.

Remote Servers

The third major component in AR development is the remote servers or the cloud servers. These are dedicated hosting platforms required to store and render different amounts of data. It goes in a seamless flow where the request is obtained from the virtual images, AR source, and projections that are directly downloaded from the cloud or web server using a smartphone. The data generated in the AR is large, which is why a cloud or a hosted server is preferred for seamless performance.

Where Can Augmented Reality Be Used?

Outdoor And Indoor Navigation

The power of augmented reality can be navigated for both indoor and outdoor use. Yes, you read it right! AR can act as virtual guides in showing information about real objects. By just hovering the phone on a certain object, it can direct users with the route. Cool, isn’t it? Not just that, it can also guide you inside the buildings such as airports or shopping malls. It can easily navigate a whole house or apartment without any more effort. So, you can easily give a fullΒ  3D home tour with just a click.

Enhanced Customer Experience

AR is a popular tool that is known for enhancing the user experience, especially in the retail world. It allows the customers to interact with the products, which means buyers don’t have to install any additional software as they can directly interact using their smartphones. Moreover, augmented reality has proven to increase the number of sales significantly. Example – Shopify has seen a steady growth of 94% higher conversion rate through products having AR/3D content.

Visualization

One of the major functions of augmented reality is to add life-like elements to different objects. This is why it is widely used in demonstrating results in Retail, Construction, Interior Designing, and even Medicine. Using the technology, the users can directly visualize how a particular product will look, thus allowing them to make better buying decisions.

Summing Up!

Augmented reality will change the market scenarios completely. More than 61% of the shoppers prefer sites that provide enhanced AR experiences. The technology has the potential to improve several aspects of customer experience, thus providing them with an in-house shopping experience without any effort. The future is set to witness a brand-new way to see the world using AR and that is why brands should start accounting the technology for its better use.